Events » The Business Travelers Series: Navigating Japan

As opportunities for business between Japan and Michigan grow, trade between the two continues to thrive. Japan is Michigan’s fifth-largest market, with Michigan exporting over USD 1.58 billion worth of goods to Japan in 2023. Although Michigan businesses already have a strong presence in Japan’s economy, there are numerous possibilities for growth and further development of commercial business ties. The key to taking advantage of these opportunities with the free trade agreement is to understand the current best practices of doing business in Japan.

Join us on May 15th to gain insights into the country's robust trade relationship with Michigan and the U.S., and learn about the advantages of navigating Japan's business-friendly environment and vibrant markets, during our virtual Business Travelers Series session on Navigating Japan! We will cover how-tos and best practices for doing business in the Japanese market and how to maneuver through cultural nuances that business professionals often face while working with or traveling to Japan.

Topics of discussion will include, but are not limited to:

  • Country Overview
  • Business Meetings
  • Gift Giving
  • Communication
  • Business Attire
  • Negotiating Tactics


Sponsored by: The Gerald R.Ford International Airport  & the Michigan Economic Development Corporation (MEDC)

A link to the virtual training will be sent to registrants 24 hours before the start of the session.


VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape. VAGTC believes offering live virtual training where attendees can ask questions and receive real-time responses is crucial for learning trade topics and is an added value for those attending these events. Read the full policy here.


Wednesday, May 15, 2024
9:00 AM - 10:00 AM

Virtual via Zoom

Non-Member Price

Member Price

GVSU Price