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“Staying in Place” order will be in effect for GVSU students living in Allendale Township from September 17 through October 1. Complete your daily online self-assessment.

Marketing, BBA - Sales Emphasis

Student Outcomes

Assessment of Student Outcomes

Outcome Sales1 Comprehension of the principles of professional selling and sales management

Objective 1 Students will be able to understand the basic concepts of professional selling and sales management

Measure 1

2019 Status
Achieved
This objective was assessed in a section of MKT 456 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Objective 2 Students will be able to understand the competitive advantages that are derived from improved professional selling and sales management

Measure 1

2019 Status
Achieved
This objective was assessed in a section of MKT 456 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Outcome Sales2 Demonstrate competency in skills associated with Professional Selling and Sales Management

Objective 1 Students will be able to discern differing professional selling concepts and apply them to specific selling situations

Measure 1

2019 Status
Achieved
This objective was assessed in a section of MKT 456 in Winter 2019.

Objective 2 Students will be able to apply differing concepts of sales management and their level of fit within a firm’s strategy

Measure 1

2019 Status
Achieved
This objective was assessed in a section of MKT 456 in Winter 2019.