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“Staying in Place” order will be in effect for GVSU students living in Allendale Township from September 17 through October 1. Complete your daily online self-assessment.

Marketing, BBA - Distribution/Logistics Emphasis

Student Outcomes

Assessment of Student Outcomes

Outcome Dist-Log1 Comprehension of the principles of Distribution & Logistics

Objective 1 Students will be able to understand the basic concepts of Distribution and Logistics

Measure 1

2019 Status
Achieved
This objective was assessed in two sections of MKT 457 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Objective 2 Students will be able to understand the competitive advantages that can be derived from improved distribution and logistics

Measure 1

2019 Status
Achieved
This objective was assessed in two sections of MKT 457 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Outcome Dist-Log2 Demonstrate competency of skills associated with Distribution & Logistics

Objective 1 Students will be able to discern differing distribution and logistics strategies and their level of fit within a particular model of supply chain management

Measure 1

2019 Status
Achieved
This objective was assessed in two sections of MKT 457 in Winter 2019.

Objective 2 Students will be able to integrate general distribution and logistics concepts and apply them to specific situations within a firm’s supply chain

Measure 1

2019 Status
Achieved
This objective was assessed in two sections of MKT 457 in Winter 2019.