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Business, BBA Core (includes General Business major)

Student Outcomes

Assessment of Student Outcomes

Outcome A Effective Business Communication

Objective 1 Students will be proficient at locating, evaluating, and using information effectively.

Measure 1

2021 Status
Achieved
In this second round of assessment, student performance met or exceeded the established threshold.

2019 Status
Achieved
This objective was assessed in 13 sections of ECO 210 offered in Fall 2018. The performance of non accounting business majors enrolled across the 13 sections was isolated for the purposes of this assessment.

2018 Status
Not Yet Achieved
68.17% of the students scored at level 3 or above in Fall 2015.

Objective 2 Students will develop clear, concise and well-organized written communication.

Measure 1

2021 Status
Achieved
In this second round of assessment, student performance met or exceeded the established threshold. Student average ranged from 3.0-3.8 and 70-96% of the students performed at level 3 or above on the four-point scale rubric.

2018 Status
Achieved
Mean scores on 5/6 traits measured by the rubric exceeded the threshold

Objective 3 Students will produce professional quality oral presentations.

Measure 1

2021 Status
Achieved
In this second round of assessment, student performance exceeded the established threshold. Student average ranged from 3.2-4.0 and 79-100% of the students performed at level 3 or above on the four-point scale rubric.

2018 Status
Achieved
The objective was assessed in MGT 331 in Winter 2018. The mean scores on 4/6 traits measured by the rubric exceeded the threshold.

Outcome B Functional Business Knowledge

Objective 1 Students will apply disciplinary knowledge to solve problems.

Measure 1

2021 Status
Achieved
The Major Field Test (MFT) by ETS was administered in seven sections of MGT 495 (Capstone) in Winter 2021. 254 Business Majors took the test. Student performance (154) was above the national average (149.3) and met the established threshold.

2019 Status
Achieved
This objective was assessed in six sections of MGT 495 in Fall 2018. The performance of 184 non-accounting business majors enrolled in the six sections of MGT 495 was isolated for the purposed of this assessment.

2016 Status
Achieved
Performance on each question on the test is reported in terms of the percentage of students who answered the question correctly. 48.22% of Seidman business students answered the questions chosen correctly in comparison to 48.04% nationally.

Objective 2 Students will demonstrate proficiency in the basic concepts and principles across the disciplines.

Measure 1

2021 Status
Achieved
The Major Field Test (MFT) by ETS was administered in seven sections of MGT 495 (Capstone) in Winter 2021. 254 Business Majors took the test.

2019 Status
Achieved
This objective was assessed in six sections of MGT 495 in Fall 2018. The performance of 184 non-accounting business majors enrolled in the six sections of MGT 495 was isolated for the purposed of this assessment.

2016 Status
Achieved
Scores for the Major Field Tests are reported on a scale of 120-200. The average score of business students was 150.5 which was comparable to the performance of students at our competitive institutions (average=150.9). In terms of specific discipline areas, our students performed either at par or better than the competitive group in accounting, economics, finance, marketing, legal & social environment, international business and information systems. The student performance was marginally below the competitive group in management and quantitative business analysis.

Outcome C Informed Decision Making

Objective 1 Students will analyze and integrate the impact of strengths, weaknesses, opportunities, and threats in business decisions.

Measure 1

2021 Status
Achieved
Student performance on criterion 1, 2 and 5 of the four-point scale rubric was satisfactory. An average of 90.3% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

2018 Status
Achieved
Average scores ranged from 2.7 to 2.9. Between 61% to 81% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Objective 2 Students will integrate global and cultural factors into the decision-making process.

Measure 1

2021 Status
Achieved
Student performance on criterion criterion 3 and 4 of the four-point scale rubric was satisfactory. An average of 72.5% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

2018 Status
Achieved
Average scores ranged from 1 to 2.2. Between 0% to 33% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Outcome D Ethics and Values

Objective 1 Students will apply ethical theories and models to decision making.

Measure 1

2021 Status
Achieved
Criterion four on the rubric is used to measure this objective. Student performance was satisfactory and improved from 67% to 70% of the students performing at level 3 or above on criterion 4 of the four-point scale rubric.

2018 Status
Achieved
A total of 264 students were assessed across different disciplines and delivery of instruction. The average student performance was 3.11 and 72.73% of the students performed at level 3 or above.

Objective 2 Students will identify their own values and understand how value systems impact decision-making.

Measure 1

2021 Status
Achieved
Criterion 1, 2, 3 and 5 of the four-point scale rubric are used to measure this objective. Although, on average 76.5% of the students performed at level 3 or above on the four-point scale overall, their performance on stakeholder identification and Personal Voice and Action was below the threshold.

2018 Status
Achieved
Recommendations of the GAT were implemented in Winter 2018.