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Business, BBA Core (includes General Business major)

Student Outcomes

Assessment of Student Outcomes

Outcome A Effective Business Communication

Objective 1 Students will be proficient at locating, evaluating, and using information effectively.

Measure 1

2019 Status
Achieved
This objective was assessed in 13 sections of ECO 210 offered in Fall 2018. The performance of non accounting business majors enrolled across the 13 sections was isolated for the purposes of this assessment.

2018 Status
Not Yet Achieved
68.17% of the students scored at level 3 or above in Fall 2015.

Objective 2 Students will develop clear, concise and well-organized written communication.

Measure 1

2018 Status
Achieved
Mean scores on 5/6 traits measured by the rubric exceeded the threshold

Objective 3 Students will produce professional quality oral presentations.

Measure 1

2018 Status
Achieved
The objective was assessed in MGT 331 in Winter 2018. The mean scores on 4/6 traits measured by the rubric exceeded the threshold.

Outcome B Functional Business Knowledge

Objective 1 Students will apply disciplinary knowledge to solve problems.

Measure 1

2019 Status
Achieved
This objective was assessed in six sections of MGT 495 in Fall 2018. The performance of 184 non-accounting business majors enrolled in the six sections of MGT 495 was isolated for the purposed of this assessment.

2016 Status
Achieved
Performance on each question on the test is reported in terms of the percentage of students who answered the question correctly. 48.22% of Seidman business students answered the questions chosen correctly in comparison to 48.04% nationally.

Objective 2 Students will demonstrate proficiency in the basic concepts and principles across the disciplines.

Measure 1

2019 Status
Achieved
This objective was assessed in six sections of MGT 495 in Fall 2018. The performance of 184 non-accounting business majors enrolled in the six sections of MGT 495 was isolated for the purposed of this assessment.

2016 Status
Achieved
Scores for the Major Field Tests are reported on a scale of 120-200. The average score of business students was 150.5 which was comparable to the performance of students at our competitive institutions (average=150.9). In terms of specific discipline areas, our students performed either at par or better than the competitive group in accounting, economics, finance, marketing, legal & social environment, international business and information systems. The student performance was marginally below the competitive group in management and quantitative business analysis.

Outcome C Informed Decision Making

Objective 1 Students will analyze and integrate the impact of strengths, weaknesses, opportunities, and threats in business decisions.

Measure 1

2018 Status
Achieved
Average scores ranged from 2.7 to 2.9. Between 61% to 81% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Objective 2 Students will integrate global and cultural factors into the decision-making process.

Measure 1

2018 Status
Achieved
Average scores ranged from 1 to 2.2. Between 0% to 33% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Outcome D Ethics and Values

Objective 1 Students will apply ethical theories and models to decision making.

Measure 1

2018 Status
Achieved
A total of 264 students were assessed across different disciplines and delivery of instruction. The average student performance was 3.11 and 72.73% of the students performed at level 3 or above.

Objective 2 Students will identify their own values and understand how value systems impact decision-making.

Measure 1

2018 Status
Achieved
Recommendations of the GAT were implemented in Winter 2018.