Advertising & Public Relations, BA/BS
Assessment of Student Outcomes
Outcome APR-A Knowledge Application
APR majors apply concepts from CAP courses in real world advertising and
public relations work.
Outcome APR-B Theory Application
Students identify communication theories in professional work settings.
Outcome APR-C Research Skills
Students express confidence in their research skills in the practice.
Outcome APR-D Critical Thinking
Students demonstrate strategic/critical thinking in the practice.
Outcome APR-E Ethical and Legal Consciousness
Students understand legal issues and conduct themselves ethically in
Outcome APR-F Team Work
Students work well in a team environment.
Outcome APR-G Professional Oral Communication Ability
Students communicate effectively and professionally in professional work
Outcome APR-H Professional Writing Ability
Students write well and effectively at work.