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Advertising & Public Relations, BA/BS

Student Outcomes

Assessment of Student Outcomes

Outcome APR-A Knowledge Application

APR majors apply concepts from CAP courses in real world advertising and public relations work.
Objective 1 Students can apply concepts learned in courses to real APR campaigns.

Measure 1

2017 Status
Achieved
Aggregate score is 4.5/5, surpassing the goal of 3.5 on survey. This is the first time collecting this data. Students clearly valued what they were learning in CAP courses and were able to apply concepts from class in real-world settings, thus achieving the objective.

Objective 2 Students can apply concepts learned in courses to internship projects.

Outcome APR-B Theory Application

Students identify communication theories in professional work settings.
Objective 1 Students can identify the theoretical rationale behind the strategy in a campaign design.

Measure 1

2017 Status
Achieved
Students clearly could identify communication theories at work in the practice in the campaigns class, thus the objective is achieved.

Objective 2 Students can demonstrate their understanding of integrated strategies involving both advertising and public relations in campaign design.
Objective 3 Students can identify the applications of communication theories in internship projects.

Outcome APR-C Research Skills

Students express confidence in their research skills in the practice.
Objective 1 Students express confidence in their ability to apply research skills in campaign design.

Measure 1

2017 Status
Achieved
Students clearly expressed confidence in their research skills in the practice in the campaigns course, thus achieving the objective.

Objective 2 Students express confidence in their ability to apply research skills to evaluate campaign effectiveness.

Outcome APR-D Critical Thinking

Students demonstrate strategic/critical thinking in the practice.
Objective 1 Students express confidence in their ability to think strategically in campaign planning.

Measure 1

2017 Status
Achieved
Aggregate scores for Q10 is 4.4/5 respectively, surpassing the goal of 3.5. This is the first time collecting this data. Students clearly demonstrated strategic/critical thinking in the practice, thus achieving the objective.

Objective 2 Students can effectively solve problems using critical thinking at work.

Outcome APR-E Ethical and Legal Consciousness

Students understand legal issues and conduct themselves ethically in their work.
Objective 1 Students express consciousness of ethical and legal implications in campaign design.

Measure 1

2018 Status
Achieved
The objective is achieved in the first round of data collection. Students can express consciousness of ethical and legal implications in campaign design.

Objective 2 Students can confidently discuss ethical and legal issues at work.

Measure 1

2018 Status
Achieved
The objective is achieved. The students can discuss confidently ethical and legal issues at work.

Objective 3 Students conduct themselves in a professional and ethical manner at work.

Measure 1

2018 Status
Achieved
The objective is achieved. Students can conduct themselves in a professional and ethical manner at work.

Outcome APR-F Team Work

Students work well in a team environment.
Objective 1 Students report gaining skill in working as part of a creative team for campaign design.

Measure 1

2018 Status
Achieved
The objective is achieved. Students can work well in a creative team for campaign design.

Objective 2 Students are good team players in professional work settings.

Measure 1

2018 Status
Achieved
The objective is achieved. Students are good team players in professional work settings.

Outcome APR-G Professional Oral Communication Ability

Students communicate effectively and professionally in professional work settings.
Objective 1 Students express confidence in their ability to apply oral communication skills to campaign planning.

Measure 1

2018 Status
Achieved
The objective is achieved. Students can apply oral communication skills to campaign planning.

Objective 2 Students can clearly verbalize thoughts, ideas, and questions at work.

Measure 1

2018 Status
Achieved
The objective is achieved. Students can clearly verbalize thoughts, ideas, and questions at work.

Outcome APR-H Professional Writing Ability

Students write well and effectively at work.
Objective 1 Students write professionally in APR tactics design.

Measure 1

2018 Status
Achieved
The objective is achieved. Students can write professionally in APR tactics design.

Objective 2 Students provide clear and objective writing at work.

Measure 1

2018 Status
Achieved
The objective is achieved. Students can provide clear and objective writing at work.