Skip to main content
GVSU COVID-19 Update:

For the health and safety of the Grand Valley community, remote academic instruction will continue through June 17. The Admissions office is available to answer calls Mon.-Fri. from 8 a.m. to 5 p.m. at 616-331-2025 or 1-800-748-0246 or email admissions@gvsu.eduAdditional instructions and updates at www.gvsu.edu/coronavirus

Accounting, BBA

Student Outcomes

Assessment of Student Outcomes

Outcome A Effective Business Communication

Objective 1 Students will be skilled at locating, evaluating, and using information effectively.

Measure 1

2019 Status
Achieved
This objective was assessed in 13 sections of ECO 210 offered in Fall 2018. The performance of accounting majors enrolled across the 13 sections was isolated for the purposes of this assessment.

2018 Status
Not Yet Achieved
Mean scores on 3/4 traits measured by the rubric exceeded the threshold

Objective 2 Students will develop clear, concise and well-organized written communication.

Measure 1

2017 Status
Achieved
Written communication was assessed in ACC 311 in Winter 2017. Average scores ranged from 3.2 to 3.9. Between 88% to 100% of the students sampled performed at level 3 or 4 on a four-point scale rubric suggesting that the changes made after the last assessment were effective.

Objective 3 Students will produce professional quality oral presentations.

Measure 1

2016 Status
Achieved
Average scores ranged from 3.5 to 3.8 in Fall 2016. Between 89% to 100% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Outcome B Functional Business Knowledge

Objective 1 Students will apply disciplinary knowledge to solve problems.

Measure 1

2019 Status
Achieved
The MFT test by ETS was administered in six sections of MGT 495 (Capstone) in Fall 2018. 41 BBA-ACC students took the test along with other business majors. Student performance was mostly satisfactory.

2016 Status
Achieved
Performance on each question is reported in terms of the percentage of students who answered the question correctly. 48.22% of Seidman business students answered the questions chosen correctly in comparison to 48.04% nationally. Since the scores are reported by item instead of by student the performance of ACC Majors could not be separated from that of non- ACC majors.

Objective 2 Students will demonstrate proficiency in the basic concepts and principles across the disciplines.

Measure 1

2019 Status
Achieved
The MFT test by ETS was administered in six sections of MGT 495 (Capstone) in Fall 2018. 41 BBA-ACC students took the test along with other business majors. Student performance was mostly satisfactory.

2016 Status
Achieved
Total scores for the Major Field Tests are reported on a scale of 120-200. The average score of ACC majors was 157.8, which was higher than the performance of students at our competitive institutions (average=150.9). In terms of specific discipline areas, the ACC majors performed either at par or better than the competitive group in accounting, economics, finance, marketing, legal & social environment, international business and information systems. The student performance was marginally below the competitive group in management and quantitative business analysis.

Outcome C Informed Decision Making

Objective 1 Students will analyze and integrate the impact of internal strengths and weakness and external opportunities and threats in business decisions.

Measure 1

2018 Status
Achieved
Average scores ranged from 3 to 3.2. Between 69% to 88% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Objective 2 Students will analyze and integrate the impact of global forces in business decisions.

Measure 1

2018 Status
Achieved
Average scores ranged from 1 to 2.7. Between 0% to 58% of the students sampled performed at level 3 or 4 on a four-point scale rubric.

Outcome D Ethics and Values

Objective 1 Students will apply ethical theories and models to ethical problems.

Measure 1

2019 Status
Achieved
This objective was assessed in two sections of ACC 333 in Winter 2019.

2018 Status
Achieved
This objective was assessed in two sections of ACC 333 in Winter 2017.

Objective 2 Students will identify their own values and understand how value systems impact decision-making.

Measure 1

2019 Status
Achieved
This objective was assessed in two sections of ACC 333 in Winter 2019.

2018 Status
Achieved
This objective was assessed in two sections of ACC 333 in Winter 2017.

Outcome E Technical Accounting Knowledge

Objective 1 Students will recognize, measure, record, analyze and interpret accounting elements within financial statements.

Measure 1

2019 Status
Achieved
This objective was assessed in four sections of ACC 310 in Fall 2018.

Objective 2 Students will apply an internal control assessment framework and interpret the effectiveness of internal control.

Measure 1

2019 Status
Achieved
This objective was assessed in one section of ACC 413 and one section of ACC 414 in Fall 2018.

Objective 3 Students will use accounting information to evaluate strategic actions.

Measure 1

2019 Status
Achieved
This objective was assessed in four sections of ACC 321 in Fall 2018

Outcome F Data Management and Analytics

Objective 1 Students will explain how data is captured and stored in enterprise systems.
Objective 2 Students will extract, manipulate and report data.