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Marketing, BBA

Student Outcomes

Assessment of Student Outcomes

Outcome MKT-1 Comprehension of the marketing mix/4Ps

Objective 1 Students will be able to identify/describe each part of the marketing mix/4Ps.

Measure 1

2019 Status
Achieved
This objective was assessed in five sections of MKT 451 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Objective 2 Students will be able to apply the marketing mix/4Ps in a sufficient manner.

Measure 1

2019 Status
Achieved
This objective was assessed in five sections of MKT 451 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Outcome MKT-2 Comprehension of the modern marketing concept/customer orientation

Objective 1 Students will be able to describe/understand the modern marketing concept/customer orientation.

Measure 1

2019 Status
Achieved
This objective was assessed in five sections of MKT 451 in Winter 2019.

2018 Status
Not Yet Achieved
n/a

Objective 2 Students will be able to apply the marketing concept/customer orientation in a sufficient manner.

Measure 1

2019 Status
Achieved
This objective was assessed in five sections of MKT 451 in Winter 2019.

2018 Status
Not Yet Achieved
n/a