Promotions Office 2022-23 Annual Report

Promotions Office

July 2022 - June 2023

Creative Services

935

Design/Print/Post Projects

205

Photo/Video/Event Projects

53

Event coverages (31 livestream + 22 recording)

127
Photo shoots
332
Campus Posting
264
Lakerhub Slides

112

Videos Produced(90 new + 22 updated)

78

B-Roll Videos

72

RSO Promo Packages

DSA Marketing And Events

19,700
Average laker weekly recipients

31 laker weekly newsletter issues

19,400
average laker family network newsletter recipients

9 Laker Family Network Issues and 1 family weekend recap

62.75% Average Laker Weekly open rates

57.68% Average Laker Family Network open rates

1,032 graduates who walked in commencement December 2022

7,331 guests in attendance for commencement December 2022

2,890 graduates who walked in three ceremonies in commencement April 2023

20, 249 guests who attended the three ceremonies in commencement April 2023

Promotions Office | gvsu.edu/promotions
Provides design, print, video, photo, and digital communication services which educate, inform, and inspire the campus community while supporting divisional marketing initiatives.



Page last modified November 30, 2023