The University Relations Division connects with the
university's strategic plan in its unique role in creating and
disseminating strategic messaging. That messaging supports
students success and institutional image with inspiring stories,
recognition of achievements and informing the community of resources
to ensure access, retention and graduation.
Mission
University Relations uses internal and external communication to
support the goals of the university. Specifically it supports the
stated goals to attain higher levels of community connectedness and
support, and national and world renown through its strategic messages
to all constituencies and through its public media programs. Success
will attract the best students, faculty and staff to the university.
Vision
University Relations demonstrates its commitment to an inclusive
learning environment by selecting unique messaging, advertising and
media programming that features diversity in talent, discipline and
background. University Relations provides content and technical help
to the administration and the academic departments to ensure
attainment of goals and outcomes.
Value Statement
University Relations adheres to the seven core values outlined in the
university strategic plan in all its decision making and goal setting:
excellence, integrity, inquiry, inclusiveness, community, sustainability
and innovation.
Strategic Priorities, outcomes, and key objectives
Strategic Priority Area 1: Actively engage learners at all levels.
Outcome B: Grand Valley is diverse and inclusive.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Strategic Priority Area 2: Further develop exceptional personnel.
Outcome B: Grand Valley is diverse and inclusive.
Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.
Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.
Strategic Priority Area 4: Enhance the institution's image and reputation.