Grand Valley finds itself competing against more institutions for fewer students with less financial help from the state. During the Great Recession, West Michigan was the most viable area of the state so competing institutions who hadn't targeted our market before began looking for students here and are now entrenched. Meanwhile, the decline of traditionally aged college students and low funding from the state of Michigan continues. All of this while the media persistently hypes exorbitant college debt and questions whether there really is a return on investment for a college degree.
Mission
Provide tools and services that empower faculty members, staff members, students, and alumni to enhance the image and visibility of the university.
Vision
To provide the university's faculty, staff, and students with research-based messaging that fills them with pride and allows them to tell their stories about Grand Valley to enhance its image and reputation.
To provide the university's constituencies with a truthful image of Grand Valley's commitment to educate students to shape their lives, their professions, and their societies.
Value Statement
Institutional Marketing adheres to the core values outlined in the university strategic plan in making decisions and setting goals: excellence, integrity, inquiry, inclusiveness, community, sustainability, and innovation.
Strategic Priorities, outcomes, and key objectives
Strategic Priority Area 1: Actively engage learners at all levels.
Strategic Priority Area 2: Further develop exceptional personnel.
Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.
Outcome B: Grand Valley is diverse and inclusive.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.
Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.
Outcome B: Grand Valley is diverse and inclusive.
Strategic Priority Area 4: Enhance the institution's image and reputation.
Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.
Outcome B: Grand Valley is diverse and inclusive.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.
