Seidman College of Business is comprised of five academic units -
School of Accounting, Economics Department, Finance Department,
Management Department and Marketing Department.
We utilize a cross-disciplinary process for developing
and managing our strategic plan.
Annual strategic initiatives are evaluated each year
for relevance and priority. The Seidman Strategic Planning Committee
provides ongoing strategic management of the plan. Each year, the
Dean's Office updates metrics for the prior year and provides a
college wide reporting to the GVSU strategic plan.
The College's current plan has provided guidance since 2016. We have five major strategic priority areas. They are:
Develop distinctive curriculum
Attract/retain/support students
Grow/strengthen engagement with stakeholders
Increase professional development
Build the Seidman brand
Significant effort during the 2016-2021 Seidman Strategic Plan has
been devoted to updating our MBA programs as well as innovating around
undergraduate BBA. This work is intended to ensure relevancy and embed
applied learning for Seidman students. We will continue to innovate as
we identify new ways to serve the adult, lifelong learner and meet the
talent needs of the communities we serve.
Mission
Seidman develops business talent that contributes to the economic
growth of West Michigan and the Great Lakes region. Through the
exchange and application of knowledge with a global perspective, our
students learn to make informed decisions, act ethically, and take
initiative. Our distinctiveness is grounded in strong community
collaborations, applied scholarly contributions, innovative approaches
to learning, and a supportive environment.
Value Statement
Pursuit of Excellence
: We continuously strive for the highest quality in our personal,
professional, and organizational endeavors.
Learning: We foster the intellectual curiosity of our Seidman,
local, and global communities by:
creating, expanding, and applying knowledge;
enhancing and encouraging critical thinking;
developing a global perspective; and
sustaining a culture for the open exchange of ideas.
Accountability: We hold ourselves responsible to:
act in an ethical manner;
be socially responsible citizens;
welcome the diversity of ideas, people, and cultures; and
promote an environment of transparency, trust, and cooperation.
Engagement: We intentionally connect and collaborate in an
effort to:
continuously reflect on ethics in our personal and professional lives;
emphasize mutual understanding; support diversity of thought;
foster intellectual curiosity and innovation; provide opportunity
and professional growth;
honor our strong and lasting business and community relationships; and
promote economic development.
Strategic Priorities, outcomes, and key objectives
Strategic Priority Area 1: Actively engage learners at all levels.
Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.
Outcome B: Grand Valley is diverse and inclusive.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.
Strategic Priority Area 2: Further develop exceptional personnel.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.
Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.
Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.
Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.
Strategic Priority Area 4: Enhance the institution's image and reputation.