University Communications joins other units within University Relations
to uniquely support the university's mission through traditional and new
media. UCOM uses the written word along with strong visuals -
photography and videography - to bring to life the elements of the
university's mission, vision and core values. University Communications
is a key partner in strategic communications that enhance Grand Valley's
image and reputation and ensure strong enrollment and retention and a
vibrant student body with dynamic faculty and energized staff.
Mission
University Communications keeps the Grand Valley community and its
constituents informed and educated about university projects, news and
events that have local, state or global impact. UCOM shares stories that
illustrate the seven core values of Grand Valley: Excellence. Integrity.
Inquiry. Inclusiveness. Community. Sustainability. Innovation.
Vision
University Communications will enhance the university's image and
reputation by bolstering the public's understanding of Grand Valley's
value to the region and the world. Our work will support the
institution's strategic goals.
Value Statement
University Communications values high ethical standards, truth,
accuracy, fairness, creativity and innovation and is always mindful of
the responsibility to the campus community and to the general public.
Strategic Priorities, outcomes, and key objectives
Strategic Priority Area 1: Actively engage learners at all levels.
Strategic Priority Area 2: Further develop exceptional personnel.
Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.
Outcome B: Grand Valley is diverse and inclusive.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.
Strategic Priority Area 3: Ensure the alignment of institutional structures and functions.
Strategic Priority Area 4: Enhance the institution's image and reputation.
Outcome A: Grand Valley's learning environment is personal, challenging, and transformational, supporting excellent academic programs and co-curricular opportunities.
Outcome B: Grand Valley is diverse and inclusive.
Outcome C: Grand Valley has mutually beneficial relationships, partnerships, collaborations, and connections with local, state, national, and world communities.
Outcome D: Grand Valley supports innovative teaching, learning, integrative scholarly and creative activity, and the use of new technologies.
Outcome E: Grand Valley strategically allocates its fiscal, human, and other institutional resources.