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Strategic Plan for University Communications

Mission

University Communications enhances Grand Valley’s reputation through effective communications strategies that strengthen the university’s relationships with the diverse communities it serves. As the public voice of Grand Valley, we capture its essence through inspirational storytelling and by amplifying the best the university has to offer.  

Vision

We approach our storytelling through an authentic and inclusive lens. Working with campus partners, University Communications showcases the successes and spirit of Grand Valley, particularly highlighting the university's impact on students and the impact students will have on the world.



Values Statement

Authenticity

Collaboration

Inclusivity

Creativity

Relevancy

Effectiveness





Commitments

Empowered Educational Experience

Key Performance Indicator

Follower Growth

Baseline

In development. Reviewing 2022/2023 currently.

Description

We will evaluate our current followers across all platforms to increase over the next year and the following years. We will audit to determine the percentage of DEI stories and engagement compared to other stories. 1. Follower growth 2. Engagement Rate 3. Click-Through Rate


Key Performance Indicator

Video Engagement

Baseline

GVSU Youtube channel currently has 7,000 subscribers

Description

We have a goal to increase Youtube subscribers by 25% in 2023/2024 1. Add subscription buttons and calls to follow 2. Determine direct delivery to our target audience options 3. Ensure that each video project aligns with our strategic plan


Key Performance Indicator

Experiential Learning

Baseline

55.6%

Description

UComm will evaluate our efforts for media relations, public relations, social media, and visual storytelling related to Experiential Learning opportunities at GVSU to help increase participation to 75% by 2025. - Develop stories and news around our support for our Indigenous population. - Target our messages to our key outlets and audiences - Build the reputation as the university in Michigan known as the Experiential Learning university.


Lifetime of Learning (25+ Enrollment)

Key Performance Indicator

Adult Student Enrollment

Baseline

593

Description

UComm will contribute to the overall success in supporting an increase in adult student enrollment to 1,002 by 2025. Increase Media Coverage Reach. Measure the extent of media coverage achieved through press releases, media pitches, and outreach efforts, and develop strategies to scale our reach. - Track the number of traditional and digital media outlets that have covered our news. Set a new goal for 2025. - Evaluate which types of stories earn the most media attention. - Develop new strategies to promote LEEDS, BAS, Certificates, REP4


Culture of Educational Equity (CEE)

Key Performance Indicator

Student/Employee Diversity

Baseline

17.3% and 18.8%

Description

UComm will work to support the university KPI of growing student diversity to 18/8% by 2025. - Continue to promote affinity group opportunities for students, faculty, and staff. - Determine strategies to deliver our messages directly to our target audiences. - Work with HR to discover and implement best practices for UComm diversity recruitment/retention for student and full-time employees.


Additional Commitments

Key Performance Indicator

UComm Staff Professional Development

Baseline

No previous plan

Description

UComm has not had a firm professional development plan in place for team members, but we will implement a plan for each employee to engage in at least one PD opportunity per year. - Create a $40k line item in the budget specifically for PD - Communicate the requirement to all staff members - Reinforce this in throughout the review process


Key Performance Indicator

UComm staff review process

Baseline

low priority

Description

Historically, we have taken a loose approach to our staff review process. Now that HR has updated the system, we will engage more deeply in the process to ensure we serve and empower our team members. - Follow the performance evaluation cycle throughout the year. https://www.gvsu.edu/hro/performance-evaluation-toolkit-1083.htm - Communicate with the team about the importance of the process throughout the year.


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