What is the ADMIRAL Program?

Achieving Distinctive Milestones in Innovation Readiness And Leadership

We are thrilled to invite you to ADMIRAL, a student engagement platform created exclusively for Seidman Business Students. Designed with you, and your future career in mind, we've worked with experts to create a portal for professional development opportunities to get you where YOU want to be.

Employers, scholarship committees, and graduate programs look for well-rounded students when selecting candidates. ADMIRAL allows you to document and demonstrate all of your involvement and engagement in one place. It is a perfect addition to your resume and media presence.

As a Seidman student, you have the chance to participate as the first generation of Seidman Lakers to compete for prizes, places on our leadership scoreboards, and recognition for your involvement in Seidman's most connected organizations.

Please join us as we begin our ADMIRAL journey in 2024!

Admiral logo
Sign Up

Go to app.suitable.co or download the app on iOS or Android and use your @mail.gvsu.edu email address.

Complete Activity

Upload documents, scan event codes, and submit reflections to earn badges.

Display Badges

Once you have completed a badge, display it on your LinkedIn account.

Professional Readiness Competencies

Step up and Stand out! This competency provides opportunities for advancing your hard and soft skills. You will gain knowledge that will enhance your personal brand and employability throughout the career exploration and decision-making process and beyond! Career fair prep events, “Careers In” events, internships, mock interviews…the opportunities are endless.

Developing critical thinking skills is essential in various aspects of life, including education, work, and decision-making. Exploring this competency will provide individuals with the skills to make informed choices, solve problems, and navigate complex situations. It is a skill that can be cultivated through practice, exposure to diverse perspectives, and a willingness to challenge one's own assumptions.

Communication and professionalism are essential competencies in the business world. It is critical to have a clear and articulate exchange of ideas, information, and feedback, both verbally and in writing. It also encompasses active listening, empathy, and the ability to convey complex concepts in a manner accessible to diverse audiences. Professionalism entails a commitment to ethical behavior, reliability, and maintaining a respectful and collaborative demeanor in the workplace. Professionals with strong communication and professionalism competencies not only convey information effectively but also contribute to a positive and cohesive work environment, fostering trust and successful collaboration.

This category of competencies involves fostering learning that will lead to building a workforce that will foster a culture that values and embraces diversity in all its forms. Equity ensures fairness and impartiality in professional opportunities, while inclusion promotes a sense of belonging for all individuals. Social justice extends this commitment to addressing systemic inequalities, promoting fairness, and advocating for positive change.

Understanding the world is a key component when preparing for a career in business. Within this competency students will learn to appreciate the increased interconnectedness and interdependence among economies, industries, and cultures worldwide.

"Embrace the world as your classroom, for in understanding globalization, we unlock the doors to limitless possibilities, transcending borders to cultivate a wisdom that knows no bounds." – anonymous.

This competency has many dimensions. You will have the opportunity to develop your leadership skills through theory and practice. Join a student organization and work your way up to the E-board! The opportunities in this competency will help you to identify leadership opportunities, help you establish comfort in networking and enhance your teamwork skills.

The competency of Sustainability and Societal Impact involves an understanding and commitment to responsible business practices that consider environmental, social, and economic factors. Students will learn through this competency the considerations for resource efficiency, corporate social responsibility, and ethical decision-making.

There’s a reason our employers are asking that we prepare students with the right technological skills! Business evolves as new technologies are introduced. Take advantage of the insights you will glean from understanding how technology and business intersect, overlap, and rely on one another to get the job done!

Earn Badges for each of the Professional Readiness Competencies

Career and Self-Development Badge

What Type of ADMIRAL Badges Can I Earn?

Student Engagement Badge

Admiral Student Engagement Badge

Mentorship Program Badges

Mentorship Badge Logo

Seidman Student Org Badges

American Marketing Association (AMA) Badge

How Do I Earn Points?

You can earn points by attending an event or completing a task. The amount of points you can earn per event or task varies. The higher the level and number of competencies, the more it is worth.

Types of Activities


Tasks range from simple things such as watching a TED Talks or meeting with Career Center,  to more complex tasks, including joining a Seidman student organization.


Activities include attending events sponsored by Seidman Student Organizations, Seidman departments, and GVSU campus events.

New Feature!!! Publicize your student org event right from the Admiral platform

Seidman Student Organization Executive Board members may submit events in Admiral to be shared with the Seidman community and students. Add your event so you can track attendance and earn points towards Student Org badges, professional competencies, and prizes!  Now you can submit your flier for distribution right in Admiral. No need to use the website form any longer to request emails to students, add to Seidman calendar or post on plasma screens!

•    Flier slides must be in a Landscape/ Horizontal  Format (1920 x 1080) to be posted to
      plasma screens.
•    Please plan ahead! If you want an event announcement sent out we need it at least
      three days prior to the event.

How to add Seidman Student Organization Events (including publicizing on tv's and student emails)

Add Student Organization Event in Admiral HERE (including publicizing on tv's and student emails)



Prizes are earned by students who make it to the top of the leaderboard on the ADMIRAL application. You can keep track of where you are in the running through the mobile app or desktop version of the platform.

End of Semester Prizes

The top point earners for the semester will be invited to a luncheon with the SCB Associate Dean and the Director of Mentorship as well as some awesome Seidman swag!!!


How to use the ADMIRAL platform?

  1. Go to the app store. Search for “Suitable” download the app. Sign-in with your GVSU email address, which will bring you to the CAS log-in screen. Then sign-in with your NETID.
  2. Enable Push Notifications and access to the camera. You need to allow the camera access so that you can scan the QR code at events and earn points. Finish setting up your account.
  3. To upload a profile photo, click the gear icon in the top right corner and click on “Scorecard.”
  4. Earn your first 10 points by finding the task "Create Suitable Profile & Download the App". Swipe right and press "Complete and claim your points”

Congratulations you’ve now earned your first 10 points!

*If you are unable to access the app, you can also visit the website.

Questions? Email us at [email protected]

Page last modified March 21, 2024