MVE-Lab Current Cohort Information
This program is made possible through a generous grant from Battle Creek Unlimited and the Small Business Hub, supported by the Michigan Economic Development Corporation (MEDC). The program will also be hosted at the GVSU Battle Creek Innovation Hub in partnership with the Grand Valley State University Battle Creek & Southwest Michigan Office.
Future Cohorts
February 2 - April 20, 2026
Battle Creek, MI
Apply Now!
Traverse City, MI - April 2026
(Specific dates coming soon!)
(Application is not open at this time)
Battle Creek Cohort Schedule
Meeting Monday's from 6:00-9:00pm
Location
GVSU Battle Creek Innovation Hub
50 Jackson St W
Battle Creek, MI 49017
Battle Creek Food Reimagined
OCTOBER
NOVEMBER
DECEMBER
Monday, October 6, 2025
- Intro Night: What is MVE-Lab?
- Info sessions about MVE-Lab
- Get your questions answered!
Monday, November 3, 2025
- Getting the Relationship Right
- Marketing
- Messaging
Monday, December 1, 2025
- Planning for Growth
- Go to Market Strategy
- **Mentor Night**
Monday, October 13, 2025
- Knowing Yourself
- Assumptions
- Working Styles
Monday, November 10, 2025
- Building Block
- Distribution Revenue
- Typical Offerings
- Price
Monday, December 8, 2025
- Pitch and Reflect
Monday, October 20, 2025
- Knowing Your Customer
- Problem Solving
- Benefits
Monday, November 17, 2025
- Structures and Systems
- Ask the Lawyer
Monday, December 15, 2025
- Pitch and Showcase
- $15,000 in Funding
- Awarded by a Panel of Judges
Monday, October 27, 2025
- Finding the Right Solution
- Benefit Advantage Starting Small
Monday, November 24, 2025
- Financial Modeling
- Cash Flow
- Costs
- Breaking Even
- Funding Streams
Winter 2026 Schedule
Meeting Monday's from 6:00-9:00pm
FEBRUARY
MARCH
APRIL
Monday, February 2, 2026
- Intro Night: What is MVE-Lab?
- Info sessions about MVE-Lab
- Get your questions answered!
Monday, March 2, 2026
- Getting the Relationship Right
- Marketing
- Messaging
Monday, April 5, 2026
NO CLASS! (Spring Break)
Monday, February 9, 2026
- Knowing Yourself
- Assumptions
- Working Styles
Monday, March 9, 2026
- Building Block
- Distribution Revenue
- Typical Offerings
- Price
Monday, April 13, 2026
- Pitch and Reflect
Monday, February 16, 2026
- Knowing Your Customer
- Problem Solving
- Benefits
Monday, March 16, 2026
- Structures and Systems
- Ask the Lawyer
Monday, April 20, 2026
- Pitch and Showcase
- $15,000 in Funding
- Awarded by a Panel of Judges
Monday, February 23, 2026
- Finding the Right Solution
- Benefit Advantage Starting Small
Monday, March 23, 2026
- Financial Modeling
- Cash Flow
- Costs
- Breaking Even
- Funding Streams
Monday, March 30, 2026
- Planning for Growth
- Go to Market Strategy
- **Mentor Night**
FALL 2025 MVE-Lab Final Pitch Competition
December 15, 2025
Please join us for our final pitch event and celebrate the end of the cohort on December 15, 2025! The showcase begins at 5:00 pm and pitches start at 6:00 pm. Cohort participants pitch for $15,000 in funding.
