Alumni Owned Brewery Ale Trail

October 25-29, 2023

Follow our Ale Trail to explore alumni-owned breweries throughout West Michigan. Enjoy specials or discounts at each spot during Homecoming week!

Discounts and Specials

All Lakers, including GVSU alumni, faculty, staff, students, and fans, are invited to enjoy these discounts and specials during Homecoming, October 25-29.

Map # Business Address Discount/Special
1 The Brewer's Lounge at Pigeon Hill 895 4th St, Muskegon

GVSU flight of the week with 6 beers for $15 OR 50% off the purchase of 2 pints. Use code word: "Louie the Laker"

2 Socibowl by Pigeon Hill 441 W Western Ave, Muskegon

50% off the purchase of two pints. Use code word: “Louie The Laker”

3 Long Road Distillers 18 Washington Ave, Grand Haven

$2 off menu-priced cocktails

4 Trail Point Brewing Company 6035 Lake Michigan Dr, Allendale

Get $1 off the limited edition GV Homecoming beer "Anchors Up", a hazy IPA brewed with boatloads of silky smooth flaked oats and wheat

5 Farmhaus Cider Co. 5025 Stanton St, Hudsonville

Enjoy a selection of special ciders during Homecoming week

6 Long Road Distillers 537 Leonard St NW, Grand Rapids

$2 off menu-priced cocktails

7 Broad Leaf Brewery + Spirits - Westside 443 Bridge St NW, Grand Rapids

Your choice of bao with fries for $10, plus 10% off retail products

8 Brewery Vivant 925 Cherry St SE, Grand Rapids

Enjoy a pre-built flight and order of fries for $15, plus 10% off retail beer

9 Less Traveled 959 Cherry St SE, Grand Rapids

$2 off menu-priced cocktails

10 Broad Leaf Brewery + Spirits - Kentwood 2885 Lake Eastbrook Blvd SE, Kentwood

$1 off their first beer in the taproom, plus 10% off retail beer

Thank you to our alumni business owners!

  • John Behrens '09 & '16 owns Farmhaus Cider Co.
  • Michael '07 & Alana Brower '08 and Joel Kamp '06 own the Brewer's Lounge at Pigeon Hill and Sociobowl by Pigeon Hill
  • Gary & Lucy Evans '06 own the Trail Point Brewing Company
  • Jon O'Connor '04 and Kyle VanStrien '12 own Long Road Distillers and Less Traveled
  • Jason '95 & Kris '06 Spaulding own Brewery Vivant and Broad Leaf Brewery

For more alumni owned businesses, check out the GVSU Alumni Owned Business Directory.

Page last modified October 4, 2023