GVFaces: Jason Cronkrite

April 7, 2025 (Volume 48, Number 15)
Article by Michele Coffill

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Jason Cronkrite, executive associate, Division of Enrollment Development and Educational Outreach

Photo Credit: Cory Morse

With more than a decade of experience at Grand Valley, Jason Cronkrite began a new role in early March as the executive associate for the Division of Enrollment Development and Educational Outreach.

It's a familiar area for Cronkrite, who started working at GVSU in 2012 in the Registrar's Office as a project coordinator and then as assistant registrar. Since 2019, he has served as the assistant director for certification and accreditation for the College of Education and Community Innovation.

"I was excited about the opportunity to get back into Enrollment Development," Cronkrite said. "I believe in access to education and I care about the cost of college. In this division, I'll be able to have impact on those initiatives that directly help students."

His responsibilities as executive associate include aligning the division's projects and initiatives with outcomes, managing the budget and setting financial priorities.

Cronkrite was the first in his family to attend college. He earned a bachelor's degree in psychology from Ferris State University. He was close to graduating and did not have a clear career path when Cronkrite said a staff member invited him to apply for an internship at the university's institutional analysis office.

He later took on a staff role in that office and earned a master of business administration degree from Ferris.

Cronkrite and his wife have two children. In his free time, he enjoys coaching their soccer teams and playing disc golf.

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