The Business Travelers Series: Navigating Japan - Virtual
Thursday, December 10, 2026
9:00 a.m.
Online
Alumni, Community, Faculty, Staff, Students
Join us for an essential session of the Business Travelers Series focusing on Japan — a key U.S. ally and the world’s third-largest economy. With longstanding trade ties and a shared commitment to innovation, Japan offers vast opportunities for collaboration in industries such as technology, healthcare, clean energy, and advanced manufacturing.
This event will help you navigate Japan’s nuanced business culture, where formality, respect, and relationship-building are paramount. Learn how to adapt to Japanese communication styles, understand regional distinctions, and enter or expand in this complex but rewarding market.
Topics of discussion will include, but are not limited to:
- Country & Trade Overview
- Business Meetings & Etiquette
- Communication & Hierarchical Norms
- Regional Differences & Consumer Trends
- Market Entry & Distribution Strategy
- Negotiating Tactics
Sponsored by: The Gerald R. Ford International Airport & Michigan Economic Development Corporation
A link to the virtual training will be sent to registrants 24 hours before the start of the session.
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VAGTC's Live Virtual Training Policy - Van Andel Global Trade Center’s (VAGTC) reserves the right to record live virtual training sessions for archival purposes, on-demand library purposes, or makeup sessions for paying registrants who may have missed a session due to extenuating circumstances. Live virtual training sessions will not be recorded for attendee distribution purposes following the session. Global trade is an ever-changing landscape and VAGTC believes offering live virtual training where attendees can ask questions and receive responses in real-time is crucial for the success of learning trade topics and is an added value for those attending these events. Read the full policy here.
Location Information
Live Virtual Via Zoom
Contact Information
Van Andel Global Trade System
(616) 331-6811
Hosting Department, Organization, or Business
Van Andel Global Trade Center
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This event was added to the calendar by Giana Bader (badergi@mail.gvsu.edu) on Wednesday, July 1, 2026 and was last updated on Thursday, July 2, 2026 at 9:07 a.m.
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