Peter F. Secchia Breakfast Lecture - Continuing Differently

Thursday, February 22, 2024
7:30 a.m. - 9:00 a.m.
Robert C. Pew Grand Rapids Campus
Alumni, Community, Faculty, Staff, Students

This in-person event is free and open to the public. Registration is required. 

Dr. Justin Craig, Northwestern Kellogg
Innovation & Entrepreneurship
Visiting Professor of Family Enterprise
Program Director for the John L. Ward Center for Family Business.

L. William Seidman Center

7:30 a.m. - Breakfast
8:00 a.m. Opening Remarks
8:10 a.m. Continuing Differently
8:45 a.m. Q&A

This session will include content from Justin's current book Continuity Model Generation: Integrating Wealth, Strategy, Talent, AND Governance Plans (Wiley Publishing, 2021), which delivers a cohesive and comprehensive plan for family business leaders who seek to improve the chances of sustaining success across generations. Incorporating four distinct—but closely related—plans, Continuity Model Generation shows family businesses how to manage their strategy, their wealth, their talent, and their governance to achieve multi-generational success.

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Fulton Lot, overflow parking available in Seward Ramp
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Location Information

Seidman College of Business
Loosemore Forum
50 Front Ave, SW
Grand Rapids, MI 49504

Fulton Lot, overflow parking available in Seward Ramp
View Campus Map

Contact Information

[email protected]


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This event was added to the calendar by Lori Christopher ( on Friday, January 19, 2024 and was last updated on Wednesday, January 24, 2024 at 9:52 a.m.