The Seidman ERP Program News
Finalists for the 2013 SAP Retail University App Rumble
September 24, 2013
Congratulations to Mitchell Grewer and Richard Niles Finalists for
the 2013 SAP Retail University App Rumble!
Their submission: “Buy the right product the first time and at a
discount!” focuses on harnessing the power of the expanding mobile
device market.
“The number of applications for mobile devices keeps expanding.
The possibilities seem nearly endless. One industry that has been slow
to adopt and leverage these new applications is retail. A ready-made
infrastructure exists and the consumer is ready.
We are interested in developing an app to improve the consumer
shopping experience and retailer customer service, while reducing
costs for both the consumer and retailer. The app, designed on the SAP
mobile platform, will leverage customer interactions, online expert
opinions, real time data, and personalized sales to accomplish these goals.
The app will provide great benefit to the customer by allowing
them to get an expert opinion on site in the store, read reviews from
other customers, and get personalized specials. For the retailer, this
will save costs of trying to maintain a product expert for each
department, and increase product visibility through customer advocacy.”
Mitchell and Richard will be working with SAP developers to
prototype their app, and will present it at SAP’s Retail conference in
Dallas during the second week of October.
#GVSUSeidman
#GVSUESSU
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