The Enrollment Development and Educational Outreach Division Overview

The Enrollment Development and Educational Outreach Division is responsible for providing leadership in enrollment development and educational outreach by implementing comprehensive strategies to improve student retention, academic excellence, and learning while employing the use of data-driven, evidence-based enrollment practices.  The division will work to inspire others within our community to work collaboratively in achieving the university’s enrollment and retention goals.  

Mission Statement

Mission Statement

The Division of Enrollment Development and Educational Outreach values cooperation and interconnectedness with each functional unit at Grand Valley State University.  The division contributes to the enrichment of our society by implementing enrollment planning and services that value diversity and inclusion; identify, recruit, and enroll capable learners; offer services to support and promote equitable enrollment, retention, progression, graduation and overall success for all learners.

Vision Statement

Vision Statement

The Division of Enrollment Development and Educational Outreach will be recognized as a national model for enrollment management programs, services, and practices.   We will be a learner-ready and evidence-based division utilizing an inclusive approach to encourage learners from all backgrounds to become leaders and complete their educational pursuits.  Utilizing a coordinated care approach, we will provide comprehensive services to lifelong learners at every stage of their educational career.

Guiding Principles

  1. Recruiting, admitting, retaining, and graduating a diverse learner population with equitable outcomes as the goal
  2. Placing learners’ welfare ahead of other institutional goals by advocating for their needs
  3. Involving cross-divisional stakeholders from across the institution to think through a lens of transformation to ensure optimal results
  4. Utilizing asset-based, abundance thinking, about our learners and the varied gifts and talents they bring
  5. Supporting all learners in ways that honor and respect their diverse and multiple social identities
  6. Delivering intrusive, inclusive, and intentional education and experiences
  7. Investing in the ongoing learning and development of faculty and staff as they seek to serve learners, recognizing their invaluable influence
  8. Providing comprehensive and high-quality academic advising and coaching in a supportive learning environment
  9. Designing course sequencing and course availability within our curriculum to meet the needs of our traditional, non-traditional/adult, and graduate learners
  10. Using systemically-gathered data to inform our decision making
  11. Seeing the local, state and global community as valued partners in providing educational opportunities for our learners
  12. Working to be a learner-ready institution, recognizing and acknowledging our faculty and staff's role in understanding and supporting our learners 

Featured News

Javier Guillen

Grand Valley Pledge will help first-generation students pay for college in Calhoun County and beyond

Through development of recent pipeline and financial aid programs, Grand Valley leaders have opened the university’s doors even wider to diverse students and, in turn, helped diversify West Michigan’s workforce.

B. Donta Truss, vice president for Enrollment Development and Educational Outreach, led establishments of these programs and said he drew largely from his own experience as a first-generation college student to create programs that make it easier for students to attend college. Truss earned three degrees, including a doctorate in educational leadership, policy and law, from Alabama State University, one of the country’s oldest Historically Black Colleges/Universities (HBCU).

Read the whole article on GV Magazine 


GVNext News

President Philomena V. Mantella standing for portrait in grey suit with blue scarf

Mantella among authors of letter to Congress urging permanent protection for DACA students

President Philomena V. Mantella and other university presidents sent a letter to Congress, urging members to pass bipartisan legislation before the end of the year to protect DACA recipients and Dreamers.

Dec 1, 2022

Andrew Heuerman in a blue suit demonstrates the SimPull project by latching straps underneath a mock patient on a bed to be pulled to another bed, as in a transfer.

Product designed to safely transfer patients has deep GVSU roots

A health care innovation company owned by an alumnus will soon launch its first product, one that evolved from a prototype created by GVSU engineering students.

Nov 30, 2022

VP Truss is pictured on a football field (Ford Field) with youth holding certificates and a man in the background

Pathway to GVSU program grows with addition of Detroit PAL youth

Many students in Detroit and Muskegon now participate in the university's Pathway to GVSU program.

Nov 29, 2022

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Page last modified March 24, 2022