The Enrollment Development and Educational Outreach Division is responsible for providing leadership in enrollment development and educational outreach by implementing comprehensive strategies to improve student retention, academic excellence, and learning while employing the use of data-driven, evidence-based enrollment practices. The division will work to inspire others within our community to work collaboratively in achieving the university’s enrollment and retention goals.
The Division of Enrollment Development and Educational Outreach values cooperation and interconnectedness with each functional unit at Grand Valley State University. The division contributes to the enrichment of our society by implementing enrollment planning and services that value diversity, inclusion, belonging, and accessibility; identify, recruit, and enroll capable learners; offer services to support and promote equitable enrollment, retention, progression, graduation and overall success for all learners.
The Division of Enrollment Development and Educational Outreach will be recognized as a national model for enrollment management programs, services, and practices. We will be a learner-ready and evidence-based division utilizing an inclusive approach to encourage learners from all backgrounds to become leaders and complete their educational pursuits. Utilizing a coordinated care approach, we will provide comprehensive services to lifelong learners at every stage of their educational career.
Through development of recent pipeline and financial aid programs, Grand Valley leaders have opened the university’s doors even wider to diverse students and, in turn, helped diversify West Michigan’s workforce.
B. Donta Truss, vice president for Enrollment Development and Educational Outreach, led establishments of these programs and said he drew largely from his own experience as a first-generation college student to create programs that make it easier for students to attend college. Truss earned three degrees, including a doctorate in educational leadership, policy and law, from Alabama State University, one of the country’s oldest Historically Black Colleges/Universities (HBCU).
Grand Valley's celebration of the progress of its Reach Higher 2025 initiative featured GVx talks and immersive showcases highlighting university projects as it strives to continue leading in the higher education space.
Apr 20, 2025
The annual event celebrates Indigenous culture through song, dance, feasting and socializing.
Apr 14, 2025
The initiative, led by the GV NextEd Co-Lab, will be offered to juniors at GVSU and partnering high schools.
Apr 7, 2025
