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2019-2020 Undergraduate & Graduate Catalog

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MKT 352 - Marketing Research

Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects. Offered fall and winter semesters. Prerequisites: MKT 350, STA 215, and admitted to Seidman College of Business or by permit.

Credits: 3



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