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2020-2021 Undergraduate & Graduate Catalog

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Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

The School of Communications core, B.A./B.S. degree requirements, and emphasis requirements total 57 credits.

Requirements for a Major in Advertising and Public Relations

B.A./B.S. Degree Requirements

There are nine credits required. All undergraduate programs in the School of Communications offer both the B.A. degree and the B.S. degree. All students selecting majors in the School of Communications must choose either the B.A. or B.S. degree requirement that is intended for a particular undergraduate program.

B.A. Degree

The B.A. degree requires a third semester proficiency in a foreign language of the student's choice.

B.S. Degree

School of Communications Core

All students majoring in the School of Communications must complete the following core courses, for a total of nine credits:

Advertising Emphasis

Advertising core, electives, and Capstone require 39 credits.

Core Courses

There are 30 credits required.

Elective Courses

There are a minimum of six credits required.

With advisor approval, select a minimum of two courses at the 200-level or above that complement your studies in advertising and public relations. Courses may be from other departments. See list of suggested electives at gvsu.edu/soc/advertising-public-relations-major-47.htm.

Capstone

There are three credits required.

Public Relations Emphasis

Public relations core, electives, and Capstone require 39 credits.

Core Courses

There are 30 credits required.

Elective Courses

There are a minimum of six credits required.

With advisor approval, select a minimum of two courses at the 200-level or above that complement your studies in advertising and public relations. Courses may be from other departments. See list of suggested electives at gvsu.edu/soc/advertising-public-relations-major-47.htm.

Capstone

There are three credits required.

Advertising and Public Relations Program Description

Click here for the program description.



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