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“Staying in Place” order will be in effect for GVSU students living in Allendale Township from September 17 through October 1. Complete your daily online self-assessment.

2019-2020 Undergraduate & Graduate Catalog

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PA 640 - Marketing Health and Human Services

Explores and applies marketing and public relations concepts to a variety of health and human service functions. Included are the integration of marketing and public relations planning and programs in organizations. Focuses on social and ethical issues of promoting wellness and health care, as well as communication with the community and media. Offered on sufficient demand. Prerequisite: PA 520 or PA 630 or PA 660 (may be taken concurrently).

Credits: 3

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