2019-2020 Undergraduate & Graduate Catalog
PA 640 - Marketing Health and Human Services
Explores and applies marketing and public relations concepts to a variety of health and human service functions. Included are the integration of marketing and public relations planning and programs in organizations. Focuses on social and ethical issues of promoting wellness and health care, as well as communication with the community and media. Offered on sufficient demand. Prerequisite: PA 520 or PA 630 or PA 660 (may be taken concurrently).