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2014-2015 Undergraduate & Graduate Catalog

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MKT 365 - GIS for Economic & Business Decision Making

Explores the use of geographic information systems (GIS) technology in economic and business decision making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Course is cross-listed with GPY 365 and PA 365. Part of the Information, Innovation, and Technology Issue. Prerequisite: Junior standing.

Credits: 3



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