Skip to main content

LAKERS TOGETHERGrand Valley is preparing for successful learning experiences when classes resume on Aug. 31. Learn more about the plan for fall in this handbook.



Entrepreneurship, B.B.A.

The entrepreneurship major provides students with contemporary business skills including creativity, design thinking, communication, and collaboration within a variety of entrepreneurial settings. Students learn to identify opportunities, explore targeted customers' problems, build business strategies, test and validate a variety of assumptions, why failing fast and early is critical to success, locate and negotiate funding, execute their plan(s), and launch their new venture, product, or project.

Visit the program website for more information.

Program Overview

Through a series of courses that emphasize hands-on and immersive learning, students will develop the knowledge and skills that will serve as a springboard for students who have a desire to start, run, or grow their entrepreneurial project.

Students who pursue entrepreneurship are required to complete a second business major in a functional discipline. These include accounting, economics, finance, general management, human resource management, marketing, operations management, and supply chain management.

Why Study Entrepreneurship at Grand Valley?

  • The entrepreneurship major explores how to apply your entrepreneurial skills to a variety of situations including non-profit, corporate new product or business development, or your own business.
  • Grand Valley is major player within the Michigan entrepreneurial ecosystem. Numerous engagement opportunities are provided within the local, regional, and national entrepreneurial ecosystems.
  • The Grand Valley chapter Collegiate Entrepreneur Organization is an award-winning group of entrepreneurs.
  • Mentoring and support from our Entrepreneur in Residence, our GVSU Entrepreneurship Faculty, and local entrepreneurial organizations such as Grand Angels, 77 IdeaLab, and StartGarden.
  • Access to numerous business plan and pitch competitions to gain support and interest in your ideas, as well as earn money for your new venture. Plus, you will be provided mentorship on how to position your new venture to be successful.

Location & Format

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

  • Face To Face


  • Business modeling
  • Concept development
  • Customer research methods
  • Entrepreneurial consulting
  • Family owned business
  • Feasibility analysis
  • Funding options and sources
  • Inventiveness and imagination
  • New venture launch
  • Persuasive presentation skills
  • Pitch deck development

Career Options

Entrepreneurship majors will find careers such as:

  • Business or economic development
  • Business owner or operator
  • Corporate innovation
  • New product or business development
  • Product, brand, or portfolio management

Combined Degree Programs

This undergraduate degree can be combined with a master's degree to save you time and money, and get you into the workforce sooner. On average, students save $8,500 in our combined degree programs and take up to four fewer classes than if earning the degrees separately.

You can even build your own combined degree from programs in different disciplines to further personalize your education and meet specific career goals.

Admission Requirements

Direct Admission

Each year, the Seidman College of Business admits a select few students directly into the business college as first-year students. This honor is reserved for students who have a 26 or higher composite score on the ACT, or a score of 1240 and higher on the SAT, and a 3.5 or higher high school GPA. 

Secondary Admission

For students not admitted as first-year students, the Seidman College of Business's admission criteria require students to have

  1. completed at least 55 semester hours (junior status);
  2. achieved a 2.5 or higher overall GPA; and
  3. completed select courses with a 2.5 or higher combined GPA. Transfer student grades for comparable classes being transferred into Grand Valley will be used to calculate this combined GPA.

Visit catalog for more details. 

For More Information

Seidman College of Business
50 Front Avenue SW
(616) 331-7500

Admissions Office


“GVSU faculty and the Center for Entrepreneurship and Innovation have helped me make the connections to discover competitions allowing me to fund and grow my business, Locker Lifestyle.”