Build the Seidman Brand

Post-Graduation Status

The GVSU First Destination Survey gathers key information about recent graduates providing useful information about their employment status and next steps. The survey is first sent to recent graduates 3 weeks following graduation. Reminders are sent at 6, 9, and 12 weeks as well as at 7 months until a response is received. At 8 months after graduation, Career Services attempts to find information on destination status through secondary information sources such as LinkedIn.

For 2019-20 data, the surveys were first sent in 2020 and the data reflects the impact of COVID-19.




Undergraduate Employed Full Time or Continuing Education



MBA Employed Full Time



MSA/MST Employed Full Time



Note: Options not reported above.

Seidman | Undergraduate Status


Job Acceptance and Salary

Seidman | Undergraduate Offer Acceptance


Seidman | MBA Acceptance of Job Offer

The Professional MBA is designed to support students who are working while pursuing the degree. As a result, most students in the program are employed full-time before, during, and after the program.

Seidman | MSA/MST Acceptance of Job Offer


Seidman | Undergraduate Salary


Return on Investment

Return on Investment (ROI) is an important calculation because it helps us understand the financial tradeoff that an investment in college involves. This information, along with the First Destination Rate data, combine to tell us how many of our undergraduates are employed and how gainfully employed they are in reference to their educational investment.

This undergraduate ROI analysis primarily compares BBA's to high school graduates. However, additional analysis of a bachelor's degree in business vs. non-business revealed a lower, though still positive ROI of $125,245.

The impact of career progression through age 35 is accounted for using age-earnings profiles from the 2019 American Community Survey. The age-earnings profiles are estimated using full-time (year-round) workers. To limit confounding effects from advanced degrees, we limit the sample to individuals with only one bachelors degree. Graduation after 4 years of college is assumed in the model.

Notes: Opportunity costs are also included in the model; however, the analysis does not account for any selection bias, and as such, our ROI estimate will likely overstate the ROI to education.

BBA ROI Compared to HS

Metric Description



Net Investment



Return (over HS) at 35



ROI at 35



Return per $1 Spent (at 35)



Break Even Age