Introduction to marketing for the non-business major. Discusses activities, institutions, and processes involved in marketing products and services across various contexts. Highlights marketing's role in society and in individuals' lives. Bachelor of Business Administration (B.B.A.) degree-seeking students will not be given credit toward degree completion for this course. Offered every semester.
Winter 2024 - Online Spring/Summer 2024 - Online Fall 2024 - Online Winter 2025 - Online
An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally. Offered every semester. Prerequisite: Admitted to Seidman College of Business or by permit.
An overall view of some of the basic perspectives of consumer motivation and behavior. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Detailed examination of business research procedures and applications. Problem definition, research design, data collection, sampling techniques, costs, etc. Case problems and projects. Offered fall and winter semesters. Prerequisites: MKT 350, STA 215, and admitted to Seidman College of Business or by permit.
Winter 2024 - Online Fall 2024 - Online Winter 2025 - Online
This course develops an understanding and appreciation of the negotiation process. Definitions, concepts, strategies, and practical tactics encompassed in marketing negotiation are examined in circumstances involving pricing, products, distribution, promotion, and packaging. The course includes face-to-face negotiation projects. Offered fall and winter semesters. Prerequisite: Admission to Seidman College of Business or with permission.
Spring/Summer 2024 - Online
An integrated study of supply chain and distribution channels and their institutions in the global marketplace. Topics include an introduction to the supply chains, system design, advantages and disadvantages of various channel institution types, and the functional dimensions of supply chain and distribution management. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.
The principles of professional salesmanship and their practical application in the marketing mix. Actual sales presentations by students are included. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Emphasizes global marketing decision-making from the manager's point of view. Examines how successful international companies, both large and small, decide which goods and services to market in specific parts of the world. Evaluates the strategies and tactics necessary for multinational marketing success. Part of the Globalization Issue. Offered fall and winter semesters. Prerequisites: Admitted to Seidman College of Business or by permit, and junior standing.
Introduction to the strategic use of digital tools for marketing goods and services across a range of categories. How digital media is used to increase effectiveness, efficiency, and competitiveness. Specific areas of focus include market and marketing research, competitive monitoring, customer service, new product testing, and internal and external communications. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
An examination of the unique marketing strategies within the sporting industry. The course will explore these strategies from a variety of stakeholder perspectives. This course places special emphasis on the local sporting scene, which will include group and individual projects, case studies, and field trips. Prerequisite: Admitted to Seidman College of Business or by permit.
Explores the use of geographic information systems (GIS) technology in economic and business decision-making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Part of the Information, Innovation, or Technology Issue. Cross-listed with GPY 365. Prerequisites: Junior standing and admitted to Seidman College of Business or by permit.
Winter 2024 - Online Fall 2024 - Hybrid Winter 2025 - Hybrid
This course teaches students how to develop a successful new product or service. Student teams experience the whole process involved in bringing a new product from idea to launch. Emphasis is on the application of fundamental marketing and entrepreneurial principles required to achieve continuous innovation and sustainable competitive advantage. Offered fall and winter semesters. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Winter 2024 - Hybrid Winter 2025 - Hybrid
A methodical analysis of a significant number of marketing cases selected from actual business experience to illustrate the application of sound principles to market planning, sales forecasting, and market management. Offered fall and winter semesters. Prerequisites: MKT 350, senior standing, and admitted to Seidman College of Business or by permit.
Studies the role of transportation in the global supply chain and distribution channel, and the interaction of transportation with other supply chain logistics activities such as inventory control. Topics include logistics system design, transportation policy and infrastructure, each mode of freight transportation, and the management of transportation. Offered every other semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.
Winter 2024 - Hybrid Fall 2024 - Hybrid Winter 2025 - Hybrid
This course will be used to grant marketing credit to students who complete internships in the marketing field. Graded credit/no-credit. Prerequisites: Junior standing, minimum 2.5 GPA, and admitted to Seidman College of Business or by permit.
Students propose an independent study culminating in a written and oral report. The proposal must include learning outcomes and a readings list. Proposals involving primary research should include a detailed description of objectives and methodology. Students must find an interested faculty member to help them prepare the proposal and to supervise the independent research. Offered each semester. Prerequisite: Admitted to Seidman College of Business or by permit.
Independent research in student's area of interest, supervised by a member of the Seidman faculty and culminating in a written and oral report. Written permission of supervising faculty required.
