This course familiarizes students with the technologies currently used in the public relations and advertising professions. Emphasis is on working with technical specialists including graphic designers, photographers, videographers, and website developers. Students learn technology terminology and gain hands-on experience with a variety of technical software and equipment. Offered fall and winter semesters.
Summer 2026 - Online Fall 2026 - Online Winter 2027 - Online
This course presents the basic techniques for finding, collecting, evaluating, and using primary data and secondary information relevant to solving communication problems. Explores library resources, search engines, government and commercial websites, corporate documents, and databases. Includes citation formats and presentation methods. Offered fall and winter semesters.
Summer 2026 - Online Fall 2026 - Online
Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of General Education Foundations - Writing.
Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of General Education Foundations - Writing.
Summer 2026 - Online Winter 2027 - Online
Practice in the copywriting process, from conception of ideas to finished copy for product and corporate advertising objectives. Students learn to prepare persuasive messages based on research and target audience insights and apply a core message through multi-media communication channels. Emphasis is placed on strategic creativity and substantiating ideas. Prerequisites: Junior status and fulfillment of General Education Foundations - Writing
The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies. Offered fall and winter semesters. Prerequisite: CAP 220.
Summer 2026 - Online
Focuses on creating and developing social media strategies for public relations and advertising. Students will learn how organizations like nonprofit and for-profit use social media to achieve business goals. Students will explore social media content creation, user engagement, viral messages, advocacy, community building, and crowdsourcing. Offered fall semester. Prerequisite: Junior standing.
Winter 2027 - Online
Introduces students to the emerging field of social media analytics. Students will explore current research and best practices of social media analytics for public relations and advertising. Students will learn data mining, data visualization, social network analysis, sentiment analysis, search engine analysis, location analysis, and competitive intelligence. Part of the Information, Innovation, or Technology Issue. Offered fall semester. Prerequisite: Junior standing.
