Entrepreneur Edge Workshop: The Sales Edge
Wednesday, October 28, 2026
8:30
a.m.
- 9:45
a.m.
Off Campus
Community
Get the sales edge! Turn prospects into new customers!
Sales professionals need to be a consultant to their customers to help them choose the right product or service. Learn practical techniques to connect with customers, uncover what they need, and confidently communicate the value of what you offer.
You’ll learn how to:
- Have more effective sales conversations
- Ask questions that uncover customer needs
- Build trust and credibility
- Handle sales conversations with confidence
- Turn prospects into customers
Presented by:
Paul Holwerda, Positive Performance - expert sales training & coaching
Cost: $10
REGISTER HERE
*About the Entrepreneur Edge Workshop Series: Take your business to the next level with the Entrepreneur Edge Workshops at the Muskegon Innovation Hub. This bi-monthly series gives entrepreneurs practical tools, expert insights, and real-world strategies to start smart, grow sales, and scale with confidence. Each workshop is designed to be hands-on, fast-paced, and packed with actionable takeaways - so you leave ready to put ideas into motion. Whether you're just starting out or looking to expand, Entrepreneur Edge gives you the advantage you need to succeed.
**Registration Policy: Workshop registrations are non-refundable, but you are welcome to transfer your spot to another person if you are unable to attend.
Location Information
Muskegon Innovation Hub
200 Viridian Drive, Muskegon, MI 49440
Contact Information
Tags
entrepreneurship smallbusinesssupport businesstraining businessgrowth salestraining
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This event was added on Tuesday, September 15, 2026 and was last updated on Monday, October 5, 2026 at 4:18 p.m.