Many entrepreneurs think of a name for their product or service, then name their company the same. Yet a product name and a business name must serve different purposes, and they should be different.

Similarly, many entrepreneurs start their branding by having a friend or a Fiver contractor design a logo and a business card, without really considering their overall brand identity, or how that identity helps them market their products or services.

Even Mark Zuckerberg made these mistakes, and he just spent half a trillion dollars separating Facebook the product from Facebook the company (now Meta).

The CEO of Vipe Studio brings these sorts of small but impactful mistakes home with 5 Tips I Wish I Knew Before Starting My Business.