GVSU adult students meeting with their cohort before class.

Ready to Grow Your Career?

Whatever your career goals, our professional development programs can help you take the next step. 

Our offerings include digital project management, sales developmentbusiness analyticsdigital marketing, sales operations, and growth for small business using digital marketing, all connecting you with leaders in the industry. These courses are provided in partnership with Ziplines Education, a Silicon Valley based market-driven education company that delivers innovative programs to prepare learners for the demands of today's job market. 

Learners in these programs do not receive university academic credit, but will receive an upskilling certificate and the accompanying industry-recognized credentials.  GVSU alumni will also receive 10% off the already discounted rate upon checkout!  Scroll down and click on each of the programs' details for more information. 

More Choices for Greater Opportunities

GVSU student studying inside

Digital Project Management

Digital Project Management Program Details

Gain expertise in the latest, in-demand tools, techniques, and methodologies to fast-track your career in digital project management.  This program offers practical training and technical certifications you can apply on the job. 


  • Fully online, self-paced with weekly live/online mentor-led roundtables with subject matter experts
  • 10 week program
  • An industry-recognized certification and qualifications:
    • Atlassian Jira Software Essentials Associate Certification
    • 23 hours toward the Project Management Institute's Certified Associate in Project Management (CAPM) Certification. 
    • Hands on experience working with Google Sheets and Microsoft Project. 
GVSU adult student on the Robert C. Pew Grand Rapids campus.

Digital Marketing

Digital Marketing Program Details

Earn the credentials you need to advance your career with in-demand skills-based programming in this online, mentored certificate course. Learn more about the industry with practical assignments on paid search, paid social, analytics and multichannel campaigns. Taught by industry experts, this program includes weekly live/online sessions. 


  • Online and self-paced with optional weekly interactive group sessions
  • Monthly start dates, program can be completed in 10 weeks
  • In-demand tech certifications included, such as: 
    • Google Ads Search Certification
    • Google Analytics Individual Qualification
    • HubSpot Email Marketing Certification
GVSU LEADS student studying at home.

Product Management

Product Management Details    

Learn Product Management fundamentals, optimize product strategies, and create product roadmaps to launch with effective marketing execution.


  • Fully online, self-paced with optional mentor-led live sessions
  • 10 week program
  • Earn industry recognized certifications, such as:
    • Productboard Build Outcome-Driven Roadmaps Certification
    • Getting Started with Amplitude Analytics Credential
    • Jira Software Essentials Certification
GVSU adult student studying

Sales Development Science

Sales Development Science Program Details

Gain the skills, credentials, and knowledge to successfully land your career in sales.  Get the employable skills, Salesforce credentials, and real-world experience you need to launch your sales career and earning potential. 


  • Online and self-paced with weekly live/online mentor-led roundtables
  • Monthly start dates, program can be completed in 10 weeks
  • Creation of your own Strategic Sales Development Playbook 
  • Earn valuable industry-recognized credentials (10 Salesforce Trailhead badges included)  
GVSU student studying outside

Business Analytics

Business Analytics Program Details

Learn best practices and foundational business analytics principles from handpicked analytics experts from leading global companies.  


  • Fully online, self-paced with weekly live/online mentor-led roundtables
  • 10 week program
  • Prepare for industry recognized credentials (Tableau Desktop Specialist Certification)
  • Includes a 1-year access to Tableau eLearning Content
Lifelong learner engaging in learning

Digital Marketing for Small Business

Digital Marketing for Small Business Program Details

Learn digital marketing strategies, skills, tools and techniques to effectively win more customers and generate more revenue. You'll build a Strategic Growth Playbook with activities that you can implement to grow your business. 


  • Fully online, self-paced with weekly live/online mentor-led roundtables
  • 10-week program
  • Topics include: 
    • Digital Marketing fundamentals for business growth
    • Hands on application of knowledge and skills
    • Practical training on key technologies
    • Goal-setting and analysis for increased ROI
GVSU LEADS student studying at home.

Sales Operations Science

Sales Operations Program Details

Learn Sales Ops fundamentals, strategies and best practices used by high-growth companies to increase sales team performance and revenue. 


  • Fully online, self-paced with weekly live/online mentor-led roundtables
  • 10 week program
  • Earn industry recognized credentials included (14 Salesforce Trailhead badges)

Want to stay updated on new programs?

We are always adding new courses and programs.  Add yourself to our email list to stay connected on any new releases! 

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Need to Talk It Over?

Sometimes it helps to talk things through with an experienced professional. Maybe you're looking to start or finish a degree. Our team is dedicated to helping adult learners like you. You can connect with us by phone at (616) 331-7180 or by email

Page last modified April 23, 2024