Next Step Professional Programs

GVSU adult students meeting with their cohort before class.

Ready to Grow Your Career

Whatever your career goals, our professional development programs can help you take the next step. 

With offerings like business analyticsdigital marketing, sales operations, and growth for small business using digital marketing, programs will connect you with leaders in the industry. Provided in partnership with GreenFig, a silicon-valley based market-driven education company that delivers innovative programs to prepare learners for the demands of today's economy. 

Learners in these programs are not earning academic credit and are not eligible for the L3 account dollars. 

More Choices for Greater Opportunities

GVSU student studying outside


Business Analytics Program Details

Learn best practices and foundational business analytics principles from handpicked analytics experts from leading global companies.  


  • Fully online, self-paced with weekly live/online mentor-led roundtables
  • 10 week program
  • Prepare for industry recognized credentials (Tableau Desktop Specialist Certification)
GVSU adult student on the Robert C. Pew Grand Rapids campus.

Digital Marketing

Digital Marketing Program Details

Earn the credentials you need to advance your career with in-demand skills-based programming in this online, mentored certificate course. Learn more about the industry with practical assignments on paid search, paid social, analytics and multichannel campaigns. Taught by industry experts, this program includes weekly live/online sessions. 


  • Online and self-paced with optional weekly interactive group sessions
  • Monthly start dates, program can be completed in 10 weeks
  • In-demand tech certifications including: 
    • Google Ads Search Certification
    • Google Analytics Individual Qualification
    • HubSpot Email Marketing Certification
GVSU LEADS student studying at home.


Sales Operations Program Details

Learn Sales Ops fundamentals, strategies and best practices used by high-growth companies to increase sales team performance and revenue. 


  • Fully online, self-paced with weekly live/online mentor-led roundtables
  • 10 week program
  • Earn industry recognized credentials (14 Salesforce Trailhead badges)
Lifelong learner engaging in learning

Growth for Small Business

Growth for Small Business with Digital Marketing Program Details

Learn digital marketing strategies, skills, tools and techniques to effectively win more customers and generate more revenue. You'll build a Strategic Growth Playbook with activities that you can implement to grow your business. 


  • Fully online, self-paced with weekly live/online mentor-led roundtables
  • 8-week program
  • Topics include: 
    • Digital Marketing fundamentals for business growth
    • Hands on application of knowledge and skills
    • Practical training on key technologies
    • Goal-setting and analysis for increased ROI

Need to Talk It Over?

Sometimes it helps to talk things through with an experienced professional. Maybe you're looking to start or finish a degree. Our team is dedicated to helping adult learners like you. You can connect with us by phone at (616) 331-7180 or by email

Page last modified April 21, 2022