How GVSU students are helping shape the future of Michigan’s parks

A collaboration between the Michigan Department of Natural Resources and Grand Valley is giving students in the Statistics and Hospitality and Tourism Management programs valuable hands-on experience in data analysis and research.

Since January 2024, Grand Valley faculty and students have partnered with the DNR’s Parks and Recreation Division to analyze data from guests who visit and use the state’s campgrounds and marinas.

Visitors are asked to complete a short survey at the end of their stay, providing feedback on park facilities and amenities, length of stay, party size and other details.

Once the surveys are collected, more than 40 GVSU students — under the guidance of Patty Janes, professor of hospitality and tourism management, and Sango Otieno, director of the Statistical Consulting Center — analyze the data to help the DNR better understand and improve its resources.

“It’s very rewarding to see the partnership trifecta of external engagement, internal collaboration and student opportunity,” said Janes. 

For the parks, it’s essential data that helps them reinforce their priorities for upgrades and additions to amenities, said Gallie. 

“Seeing that 31% of our users bring pets during their stays informs us that we need to provide options for pet owners that help them succeed at following our rules,” Gallie said. 

“By providing a pet beach, people don’t have to leave their pets unattended and barking back at their campsite while they hang out on our beautiful Lake Michigan beach.”

And for Janes, examples like Ludington’s pet-friendly initiative show how the students’ analysis translates into meaningful change — evidence that their work is shaping policies and amenities that benefit communities across Michigan.

“While the immediate benefits flow to the DNR, our students and our units, the broader impact elevates GVSU’s visibility with hundreds of industry professionals, business leaders and state commissions,” said Janes. “Ultimately, these efforts benefit all Michigan residents and visitors.”