Spring issue of GVM debuts immersive digital platform, tells stories of origins

The spring issue of Grand Valley Magazine focuses on beginnings: the start of an academic program partnership, new journeys by campus members, Laker lore and an unusual beginning for the football team.

These stories are now presented on a new digital platform made possible through a collaboration between University Communications and University Marketing.

The platform allows for larger photos, more video content, easier social sharing and a way to present stories that are more engaging to readers, according to Jennifer Allard, associate vice president for University Marketing.

composite of tablet, phone and desktop showing different images from magazine, people in woods, graduate sitting on coastline
The debut of a new digital platform coincides with efforts to retarget the magazine toward the growing alumni and supporter communities.

"It's really game-changing," Allard said. " This new immersive platform allows us to reach new audiences in an interactive way."

Chris Knape, assistant vice president for University Communications, said enhancing the magazine's digital presence coincides with efforts to retarget the magazine toward Grand Valley’s growing alumni and supporter communities while reducing printing and mailing costs.

"This platform will enable our teams to reimagine the ways we create and share our stories while saving money and reducing our environmental footprint," Knape said. "This first step also opens the door to using these new digital tools in innovative ways that we’re looking forward to sharing in the year ahead."

cover of spring issue of GVM with native woman looking at night sky, original artwork
"Ngushe Aki" by Alan Compo is the spring issue's cover art. The Art Gallery has purchased this work to add to its collection.

The spring issue's cover art is by Anishinaabek artist Alan Compo. Compo's “Ngushe Aki” highlights the cover story, "Two-Eyed Seeing," about the partnership anthropology faculty members established with Indigenous peoples during a field school dig in Blendon Landing. The GVSU Art Gallery has purchased Compo's work to add to its collection.

Grand Valley Magazine is printed twice a year. Copies will be available in the Student Services Building, Kirkhof Center and the University Communications office inside Zumberge Hall.


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