Continuing Education wins two ADDYs

The Division of Continuing Education won two gold ADDYs at the ADDY Awards, sponsored by the Ad Club of West Michigan, for its print campaign that promoted the Autumn Health Forums. The campaign won a gold ADDY for 'Business-to-Business Direct Marketing,' and a gold ADDY for 'Judges Choice: Best Use of Color.' The campaign was part of an integrated communications campaign that included the brochures, postcards, billboards, ads, website and electronic mail.

Winners from West Michigan go on to the Midwest regional awards, and compete against the Detroit, Chicago and Indianapolis markets, and a chance to move on to the national ADDY Awards.