Helping GVSU Make Data-Informed Decisions
The modern world thrives on data. Our online footprints are scraped, analyzed, and used to help the modern business world make educated decisions on a daily basis. The world of higher education isn't any different. Everything from program and curriculum development to marketing and recruitment are powered by data. The issue with data is that it is useless without someone to gather, analyze, and present it.
That is where we come in. The Market Research and Analytics Team (MRAT) was created to make job market insights available to GVSU faculty, staff, and administration to enable them to:
- Make informed decisions about Grand Valley's program offerings.
- Identify audiences and geographic locations for marketing program offerings.
If you have a project that requires data analysis and has the approval of the Dean of your college, please fill out the information request form with as much detail as possible. A committee member will contact you to determine how we can help.
About the Team
President Mantella requested a team of broad thinkers be established with the purpose of mining, analyzing, and reporting on labor market data to drive strategic decisions for GVSU academic program development and marketing. Each committee member represents a specific area of GVSU and brings their own expertise to the team. Team members include:
- Nick Viau: University Marketing (Committee Chair)
- Grace Joaquin: Career Services
Sponsors/Resources:
- Jennifer Allard: University Marketing
- Aaron Lowen: Office of the Provost
- Philip Batty: Institutional Analysis
- Kyle Barnhart: Alumni Relations
Scope of Work
The purpose of the committee is to assist Grand Valley colleagues by mining, analyzing, and reporting on labor market data, IPEDS data, and NCES data to identify skill gaps, market needs/opportunities, and competitive landscapes. The committee can tackle a multitude of tasks, including:
- Academic Program Development (for use in the SAIL process)
- Job Market Research
- Recruitment Opportunities
- Marketing Selling Points
- Competitive Research
- Identifying In-Demand Skills
- Economy Overview by Area
- Industry/Occupation Examination
- Company Talent Profiles
- Workforce Analysis
- Alumni Outcomes
Where The Data Comes From
- Traditional Labor Market Information (LMI) - Bureau of Labor Statistics, U.S. Census Bureau, etc.
- Job Posting Analytics (JPA) - public job postings
- Profile Data - public online profiles and resumes
- Compensation Data - combination of government data and job postings
- Global Data - government and profile data services around the world
- Skills Data - job postings, resumes, online profiles
- IPEDS - publicly reported institution of higher education data
- NCES - national public education data