Marketing and Branding Student Advisory Council
Want to Help Shape GVSU’s Brand?
Curious about how GVSU is represented and marketed? Want to share your perspective and help shape how we tell the GVSU story?
Join us for a virtual info session about the Marketing & Branding Student Advisory Council (MBSAC) on Tuesday, September 8, from 12–1 p.m. We’ll introduce MBSAC, share our plans for the fall, and talk about ways you can get involved. Whether you’re interested in marketing, branding, social media, creative work, or simply want to have a voice in how GVSU connects with students, we’d love to have you join us!
This GVSU Marketing and Branding Student Advisory Council (MBSAC) provides valuable perspective on GVSU’s marketing, advertising, and brand work by reviewing materials through the lens of current students. By drawing members from varied experiences and identities, the group helps us create authentic, inclusive, and effective communications.
Student Benefits
Participation in the GVSU Marketing and Branding Student Advisory Council offers students the opportunity to directly influence how GVSU represents itself to future Lakers. Members gain meaningful leadership experience, learn how large-scale marketing and communication decisions are made, and build skills that translate well to any career path.
Will look great on your resume and profile!
Be a part of how we represent GVSU
With fellow students and GVSU marketing professionals.
Communication, leadership, collaboration, marketing, etc.
Participant Expectations
Members of the GVSU Marketing and Branding Student Advisory Council are asked to participate in one in-person meeting each semester and to share their perspectives through brief email surveys throughout the year.
Students may also be in invited to:
- Review new marketing materials, campaigns, photography, or videos and share thoughtful feedback.
- Assist in recruiting student participants for photo/video projects and gather peer insights for the council.
- Provide input on social media content aimed at prospective students.
- Offer feedback on the “Turning What If Into What Is” campaign, including selecting student representatives and reviewing visual concepts.
- Identify student groups or organizations that may be underrepresented in current marketing efforts.
- Participate in or be featured in social media posts, campaigns, or takeovers to authentically represent GVSU.
- Participate in other activities or initiatives identified by the council as important to supporting its work and advancing this initiative.
Students reviewing marketing materials at the first MBSAC workshop in February.
Participation is flexible and designed to fit within a busy student schedule while still ensuring their insights meaningfully shape GVSU’s communications.
Additional Opportunities
Members can also participate in:
- Professional Development Workshops
- On-Campus Panels
- Tabling
- Various Volunteer Opportunities
Leadership Opportunities
MBSAC has a student leadership team in addition to our two advisors. In order to be on the leadership team, you must be an active participant for at least one semester prior.
- Lead meetings
- Assist with communications with University Partners
- Event Planning
- Manage social media accounts
Council Advisors
As long-time members of GVSU’s marketing and branding team, we are committed to elevating student perspectives and shaping a more student-informed approach to our work. We’re excited to co-chair this council together and collaborate with such a thoughtful group of students throughout the year.
Nick Viau
Marketing and Branding Content Manager
University Marketing
Grand Valley State University
[email protected]
Liz Lienau
Senior Marketing and Advertising Project Manager
University Marketing
Grand Valley State University
[email protected]