Entrepreneur Edge Workshop: The Sales Edge
Wednesday, October 28, 2026
8:30 a.m. - 9:45 a.m.
Off Campus
Community
Get the sales edge! Turn prospects into new customers!
Sales individuals need to be a consultant to their customers to
help them choose the right product or service. Learn practical
techniques to connect with customers, uncover what they need, and
confidently communicate the value of what you offer.
Youll
learn how to:
- Have more effective sales conversations
- Ask questions that uncover customer needs
- Build trust and credibility
- Handle sales conversations with confidence
- Turn prospects into customers
Presented by:
Paul Holwerda, Positive Performance - expert sales training
& coaching
Cost: $10
REGISTER HERE
*About the Entrepreneur Edge Workshop Series: Take your business
to the next level with the Entrepreneur Edge Workshops at the
Muskegon Innovation Hub. This bi-monthly series gives entrepreneurs
practical tools, expert insights, and real-world strategies to start
smart, grow sales, and scale with confidence. Each workshop is
designed to be hands-on, fast-paced, and packed with actionable
takeaways - so you leave ready to put ideas into motion. Whether
you're just starting out or looking to expand, Entrepreneur Edge gives
you the advantage you need to succeed.
**Registration Policy: Workshop registrations are non-refundable,
but you are welcome to transfer your spot to another person if you are
unable to attend.
Location Information
Muskegon
Innovation Hub
200 Viridian Drive, Muskegon, MI 49440
Contact Information
Tags
businessgrowth businesstraining entrepreneurship salestraining smallbusinesssupport
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This event was added to the calendar by Jen Wakely (wakelyj@gvsu.edu) on Tuesday, September 15, 2026 and was last updated on Thursday, October 1, 2026 at 4:18 p.m.
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