Entrepreneur In Residence

Entrepreneur In Residence, a position held by an experienced entrepreneur and a leader who is willing and able to mold young students into thriving, motivated business owners.  Today college graduates leave their respective universities and enter a world of 16.7% unemployment, roughly 8% higher than the national average.  Self-starters are needed more today than ever before.  

The Richard M. and Helen DeVos Center for Entrepreneurship & Innovation (CEI)  at Grand Valley State University views the position of Entrepreneur in Residence as a pivotal educational tool for their students.  

A part of GVSU’s Seidman College of Business, CEI focuses on supporting entrepreneurship. Entrepreneurs in Residence will aid the center as it reviews business plans and coaches entrepreneurs, as well as help build its programming.  With the help of residents the CEI can turn the the center into the primary location where entrepreneurs can find answers and receive direction and guidance at the university level.  

Current Entrepreneur in Residence

Matt Larson

As the newest Entrepreneur in Residence, Matt Larson joins the CEI with an extensive background in banking, business consulting, project management, and higher education. Previously, Matt owned bookkeeping/payroll, vending, technology consulting, and crowdfunding businesses.  As a consultant, he has worked with multiple start-ups and businesses while coordinating a local inventor’s network and volunteers his time with Start-Up Weekends. Matt's entrepreneurship journey continues with his development of an open source mobile platform. In addition, Matt is Co-founder and COO of CampusStarter, a crowdfunding platform for college entrepreneurs. CampusStarter received outside investment and support from eMerge Xcelerate, a start-up accelerator in Grand Rapids, MI and was acquired by Hubbub a London based crowdfunding company in June of 2016. He is a graduate of Western Michigan University with degrees in Finance, Master of Arts in Career & Technical Education and a Master of Business Administration. 

Office Hours

Tuesday/Thursdays - by appointment

Past Entrepreneurs in Residence


Spencer Covey

Design Consultant
Mercy Health/Trinity Health


Sam Hogg

Sam Hogg

Venture Partner at Open Praire Ventures 

Contributing Writer at Entrepreneur



Roger Jansen, PhD

Senior Vice President & Chief Human Resource Officer

Spectrum Health

Ryan Vaughn

Ryan Vaughn


Varsity News Network