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2019-2020 Undergraduate & Graduate Catalog

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MKT 456 - Sales Management

Application of management functions to the selling structure and sales problems of companies. Behavioral and quantitative disciplines are used in case study analyses. Organizing sales operations, sales planning, analysis, and evaluation are covered. Offered fall and winter semesters. Prerequisites: MKT 356 and admitted to Seidman College of Business or by permit.

Credits: 3

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