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2019-2020 Undergraduate & Graduate Catalog

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MKT 452 - Marketing Analytics

Examination of businesses' use of consumer data for business decisions in highly turbulent market environments. Drawing on techniques learned in MKT 352 - Marketing Research, students will apply analytical software tools to case studies of marketing challenges, improving their ability to make business recommendations based on statistical analysis. Course offered winter semester. Prerequisites: MKT 352 and admitted to Seidman College of Business or by permit.

Credits: 3

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