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2019-2020 Undergraduate & Graduate Catalog

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MKT 451 - Marketing Strategy

A methodical analysis of a significant number of marketing cases selected from actual business experience to illustrate the application of sound principles to market planning, sales forecasting, and market management. Offered fall and winter semesters. Prerequisites: MKT 350, senior standing, and admitted to Seidman College of Business or by permit.

Credits: 3



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