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2019-2020 Undergraduate & Graduate Catalog

MKT 425 - Brand Management

Strategies for building and measuring brand equity are discussed. Other topics to be covered include the management of brands on the Web, cobranding, and brand extensions. All students will complete a brand audit as part of the course. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Credits: 3

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