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2019-2020 Undergraduate & Graduate Catalog


MKT 375 - Marketing Ethics

The ethical implications of several current marketing public policy issues will be discussed, including consideration of each issue with regard to the responsibility of business in society. Guidelines for ethical decision-making, principles of ethical leadership, and ethical behavior in corporate governance will also be reviewed. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits: 3



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