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2023-2024 Undergraduate & Graduate Catalog

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MKT 365 - GIS for Economic and Business Decision-making

Explores the use of geographic information systems (GIS) technology in economic and business decision-making, including market area analysis, geodemographic segmentation, site selection, routing, customer profiling, sales territory management, and location strategies. Emphasis on hands-on activities. Problem-based learning approach. Part of the Information, Innovation, or Technology Issue. Course is cross-listed with GPY 365. Prerequisites: Junior standing and admitted to Seidman College of Business or by permit.

Credits: 3

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