Skip to main content
GVSU COVID-19 Update: Remote learning continues through Aug. 4.

Admissions office is open. admissions@gvsu.edu. Visit www.gvsu.edu/coronavirus for more. 

2019-2020 Undergraduate & Graduate Catalog

Search Help

MKT 360 - Marketing on the Internet

Strategic use of the Internet for marketing goods and services across a range of product categories and how the Internet can be used to increase effectiveness, efficiency, and competitiveness. Specific areas of focus include market and marketing research, competitive monitoring, customer service, new product testing, and internal and external communications. Offered fall semester. Prerequisites: MKT 350 and admitted to Seidman College of Business or by permit.

Credits: 3



If you are in need of assistance please submit any questions or comments.