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2019-2020 Undergraduate & Graduate Catalog

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MKT 358 - Advertising and Marketing Communications

A managerial analysis and examination of the nonpersonal demand generating element of the firm's marketing efforts. Includes study of communication theory; advertising; market, audience, and target segmentation and selection; media analysis; public relations; publicity; and most other nonpersonal communications activities. These elements are strongly related to personal selling in the private sector firm. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits: 3

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