Skip to main content
GVSU COVID-19 Update: Remote learning continues through Aug. 4.

Admissions office is open. admissions@gvsu.edu. Visit www.gvsu.edu/coronavirus for more. 

2019-2020 Undergraduate & Graduate Catalog

Search Help

MKT 358 - Advertising and Marketing Communications

A managerial analysis and examination of the nonpersonal demand generating element of the firm's marketing efforts. Includes study of communication theory; advertising; market, audience, and target segmentation and selection; media analysis; public relations; publicity; and most other nonpersonal communications activities. These elements are strongly related to personal selling in the private sector firm. Offered fall and winter semesters. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits: 3



If you are in need of assistance please submit any questions or comments.