Skip to main content
GVSU COVID-19 Update: Remote learning continues through Aug. 4.

Admissions office is open. admissions@gvsu.edu. Visit www.gvsu.edu/coronavirus for more. 

2019-2020 Undergraduate & Graduate Catalog

Search Help

MKT 353 - Marketing Negotiations

This course develops an understanding and appreciation of the negotiation process. Definitions, concepts, strategies, and practical tactics encompassed in marketing negotiation are examined in circumstances involving pricing, products, distribution, promotion, and packaging. The course includes face-to-face negotiation projects. Offered fall and winter semesters. Prerequisite: Admission to Seidman College of Business or permission.

Credits: 3



If you are in need of assistance please submit any questions or comments.