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GVSU COVID-19 Update:

For the health and safety of the Grand Valley community, remote academic instruction will continue through June 17. The Admissions office is available to answer calls Mon.-Fri. from 8 a.m. to 5 p.m. at 616-331-2025 or 1-800-748-0246 or email admissions@gvsu.eduAdditional instructions and updates at www.gvsu.edu/coronavirus

2019-2020 Undergraduate & Graduate Catalog


MKT 350 - Marketing Management

An introduction to marketing. Provides a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing products and services both domestically and internationally. Offered every semester. Prerequisite: Admitted to Seidman College of Business or by permit.

Credits: 3



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