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2023-2024 Undergraduate & Graduate Catalog

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MBA 651 - Marketing for Professionals

Examines the role of markets and marketing in the business environment. Provides the knowledge and tools needed to analyze product and service markets and develop marketing strategies to create sustainable competitive advantages. Offered fall and winter semesters. Prerequisites: Admission to the M.B.A. program and permission of the graduate program director.

Credits: 3

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